Anderson,Chris.
The long tail : how endless choice is creating unlimited demand / Chris Anderson. - London, Random House Business, 2006. - xii, 224 p. ; 24 cm.
Refers to the hundreds of thousands of products that are not number one bestsellers like all those products that form a line that tails off down any company's sales graph. But in the digital and on-line world, these products are booming precisely because they are not constrained by the demands of a physical retail space.
184413850X
Commercial producers.
Electronic commerce.
Marketing.
The long tail : how endless choice is creating unlimited demand / Chris Anderson. - London, Random House Business, 2006. - xii, 224 p. ; 24 cm.
Refers to the hundreds of thousands of products that are not number one bestsellers like all those products that form a line that tails off down any company's sales graph. But in the digital and on-line world, these products are booming precisely because they are not constrained by the demands of a physical retail space.
184413850X
Commercial producers.
Electronic commerce.
Marketing.