Smith, Paul.
Strategic marketing communications : new ways to build and integrate communications / Paul Smith, Chris Berry and Alan Pulford. - rev. ed. - London : Kogan Page, 1999. - xii, 300 p. : ; ill. ;. 24 cm. :
Includes bibliographical references and index.
0749429186 US$29.95
Communication in marketing.
Strategic planning.
Strategic marketing communications : new ways to build and integrate communications / Paul Smith, Chris Berry and Alan Pulford. - rev. ed. - London : Kogan Page, 1999. - xii, 300 p. : ; ill. ;. 24 cm. :
Includes bibliographical references and index.
0749429186 US$29.95
Communication in marketing.
Strategic planning.