Cateora, Philip R.
International marketing / Philip R. Cateora, John L. Graham. - 13th int. ed. - Boston : McGraw-Hill/Irwin, 2007. - xxxii, 702 p. : col. ill ; 28 cm. - McGraw-Hill/Irwin series in marketing .
Includes bibliographical references and indexes.
9780071105941
Export marketing.
International business enterprises.
International marketing / Philip R. Cateora, John L. Graham. - 13th int. ed. - Boston : McGraw-Hill/Irwin, 2007. - xxxii, 702 p. : col. ill ; 28 cm. - McGraw-Hill/Irwin series in marketing .
Includes bibliographical references and indexes.
9780071105941
Export marketing.
International business enterprises.