McDaniel, Carl D.
Marketing research essentials / Carl McDaniel Jr., Roger Gates. - 7th ed. - Hoboken, NJ : John Wiley & Sons, c2010. - xxi, 507 p. : ill. + 1 CD-ROM ; 25 cm.
Includes bibliographical references and index. Includes SPSS student version17.0 software for Windows XP or Vista.
9780470169704
Marketing research.
SPSS for Windows.
Marketing research essentials / Carl McDaniel Jr., Roger Gates. - 7th ed. - Hoboken, NJ : John Wiley & Sons, c2010. - xxi, 507 p. : ill. + 1 CD-ROM ; 25 cm.
Includes bibliographical references and index. Includes SPSS student version17.0 software for Windows XP or Vista.
9780470169704
Marketing research.
SPSS for Windows.