Zabin, Jeff.
Precision marketing : the new rules for attracting, retaining, and leveraging profitable customers / Jeff Zabin and Gresh Brebach. - Hoboken, N.J. : John Wiley & Sons, c2004. - xvi, 256 p. : ill ; 24 cm.
Includes bibliographical references (p. 237-241) and index.
The rise of precision marketing -- The precision marketing cycle -- Exploiting the data -- Precision marketing in the age of Gaia -- Fifteen minutes of privacy? -- The precision marketing future.
0471467618 (cloth)
2003020240
Marketing.
HF5415 / .Z23 2004
658.8
Precision marketing : the new rules for attracting, retaining, and leveraging profitable customers / Jeff Zabin and Gresh Brebach. - Hoboken, N.J. : John Wiley & Sons, c2004. - xvi, 256 p. : ill ; 24 cm.
Includes bibliographical references (p. 237-241) and index.
The rise of precision marketing -- The precision marketing cycle -- Exploiting the data -- Precision marketing in the age of Gaia -- Fifteen minutes of privacy? -- The precision marketing future.
0471467618 (cloth)
2003020240
Marketing.
HF5415 / .Z23 2004
658.8