Czinkota, Michael R.
Global marketing / Michael R. Czinkota, Ilkka A. Ronkainen. - Fort Worth, TX : Dryden Press, c1996. - 648 p. : ill. (some col.) ; 26 cm. - The Dryden Press series in marketing . - The Dryden Press series in marketing .
Includes bibliographical references and index.
0030106494
95068473
Export marketing.
HF1416 / .C948 1996
658.8/48
Global marketing / Michael R. Czinkota, Ilkka A. Ronkainen. - Fort Worth, TX : Dryden Press, c1996. - 648 p. : ill. (some col.) ; 26 cm. - The Dryden Press series in marketing . - The Dryden Press series in marketing .
Includes bibliographical references and index.
0030106494
95068473
Export marketing.
HF1416 / .C948 1996
658.8/48