Reconnecting marketing to markets / edited by Luis Araujo, John Finch and Hans Kjellberg. - Oxford : Oxford University Press, 2010. - xv, 275 p. : ill. ; 24 cm.
Includes bibliographical references and index.
9780199578061 9780199578078 (pbk.)
2011286034
GBB092036 bnb
015618053 Uk
Marketing--Philosophy.
Marketing--Social aspects.
HF5410 / .R43 2010
658.8001
Includes bibliographical references and index.
9780199578061 9780199578078 (pbk.)
2011286034
GBB092036 bnb
015618053 Uk
Marketing--Philosophy.
Marketing--Social aspects.
HF5410 / .R43 2010
658.8001