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Alserhan, Baker Ahmad.

The principles of Islamic marketing / Baker Ahmad Alserhan. - Burlington, VT : Gower, c2011. - xiii, 204 p. ; 25 cm.

Includes bibliographical references and index.

Understanding Islamic marketing -- Islamic business ideals -- Markets and marketing in Islam -- The Islamic marketing mix -- The Islamic product -- The Islamic pricing practices -- Islamic promotions -- Islamic logistics (Halal logistics) -- Issues in Islamic marketing -- The Muslim consumer -- Islamic branding 1 : concepts and background -- Islamic branding 2 : brands as deeds -- Islamic hospitality.

ISBN: 9780566089220 9781409428947 (ebook)

LCCN: 2010052247

Subjects--Topical Terms:
Markets--Islamic countries.

Subjects--Geographic Terms:
Islamic countries--Commerce.

LC Class. No.: HF5475.I74 / A47 2011

Dewey Class. No.: 658.80088/297