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Kumar, V.

Essentials of marketing research / V. Kumar, David A. Aaker, George S. Day. - 2nd ed. - New York : Wiley, c2002. - xix, 553 p. : ill. (some col ; 27 cm.

Includes bibliographical references and index.



ISBN: 047141235X (pbk. : alk. paper)

LCCN: 2001026850

Subjects--Topical Terms:
Marketing research.

LC Class. No.: HF5415.2 / .K86 2002

Dewey Class. No.: 658.8/3