Mooradian, Todd A.
Strategic marketing / by Todd Mooradian, Kurt Matzler, Lawrence J. Ring. - Upper Saddle River, N.J. ; Harlow : Pearson Education, c2012. - xxiv, 384 p. : ill. ; 24 cm.
"International edition"--Cover. Formerly CIP.
Includes bibliographical references and index.
9780137136971 (pbk.) £43.99 0137136978 (pbk.) £43.99
GBB089127 bnb
Marketing--Management.
Strategic planning.
658.802
Strategic marketing / by Todd Mooradian, Kurt Matzler, Lawrence J. Ring. - Upper Saddle River, N.J. ; Harlow : Pearson Education, c2012. - xxiv, 384 p. : ill. ; 24 cm.
"International edition"--Cover. Formerly CIP.
Includes bibliographical references and index.
9780137136971 (pbk.) £43.99 0137136978 (pbk.) £43.99
GBB089127 bnb
Marketing--Management.
Strategic planning.
658.802