Hawkins, Del I.

Consumer behavior : building marketing strategy / Del I. Hawkins, David L. Mothersbaugh. - 12th ed. - New York : McGraw-Hill Irwin, c2013. - xxvii, 772 p. : col. ill. ; 25 cm. + CD-ROM.

Includes index.



9780071315128 0071315128


Consumer behavior--United States.
Market surveys--United States.
Consumer behavior--United States--Case studies.

HF5415.33.U6 / H38 2013

658.8/3420973

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