Hawkins, Del I.
Consumer behavior : building marketing strategy / Del I. Hawkins, David L. Mothersbaugh. - 12th ed. - New York : McGraw-Hill Irwin, c2013. - xxvii, 772 p. : col. ill. ; 25 cm. + CD-ROM.
Includes index.
9780071315128 0071315128
Consumer behavior--United States.
Market surveys--United States.
Consumer behavior--United States--Case studies.
HF5415.33.U6 / H38 2013
658.8/3420973
Consumer behavior : building marketing strategy / Del I. Hawkins, David L. Mothersbaugh. - 12th ed. - New York : McGraw-Hill Irwin, c2013. - xxvii, 772 p. : col. ill. ; 25 cm. + CD-ROM.
Includes index.
9780071315128 0071315128
Consumer behavior--United States.
Market surveys--United States.
Consumer behavior--United States--Case studies.
HF5415.33.U6 / H38 2013
658.8/3420973