Zikmund, William G.
Marketing : creating and keeping customers in an e-commerce world / William G. Zikmund, Michael d'Amico. - 7th ed. - Cincinnati, Ohio : South-Western College Pub., c2001. - xxxiii, 689 p. : col. ill., col. maps ; 29 cm.
Includes bibliographical references (p. 660-669) and indexes.
0324028113
00032240
Marketing.
HF5415 / .Z54 2001
658.8
Marketing : creating and keeping customers in an e-commerce world / William G. Zikmund, Michael d'Amico. - 7th ed. - Cincinnati, Ohio : South-Western College Pub., c2001. - xxxiii, 689 p. : col. ill., col. maps ; 29 cm.
Includes bibliographical references (p. 660-669) and indexes.
0324028113
00032240
Marketing.
HF5415 / .Z54 2001
658.8