Reed, Peter W., 1944-

Strategic marketing : decision making and planning / Strategic marketing : decision making and planning Peter Reed. - 3rd ed. - South Melbourne, Vic. : Cengage Learning, 2010. - xii, 364 p. : ill. ; 26 cm. + 1 CD-ROM (4 3/4 in.)

Previous ed.: 2006.

Includes bibliographical references and index.




System requirements for accompanying CD-ROM: Macromedia Flash (included on disc) ; Adobe Acrobat Reader or similar for PDF files (Included on disc) ; Microsoft Word.

9780170185325


Marketing--Planning--Textbooks.
Marketing--Management--Textbooks.
Marketing--Study and teaching (Higher)

658.802

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