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Shimp, Terence A.

Integrated marketing communications in advertising and promotion / Terence A. Shimp. - 9th ed. - United States ; United Kingdom : South-Western/Cengage Learning, c2013. - xxii, 729 p. : ill. ; 30 cm.

Includes index.



ISBN: 978-1133191421

Nat. Bib. No.: GBA928525 bnb

Subjects--Topical Terms:
Communication in marketing.
Sales promotion.
Advertising.
Direct marketing.

Dewey Class. No.: 658.802