Burns, Alvin C.
Marketing research / Alvin C. Burns, Ronald F. Bush, Nilanjana Sinha - 7th ed. - Boston : Pearson, c2014. - 487 p. : col. ill. ; 26 cm.
"International Edition" - Cover page.
Includes bibliographic references and index.
9780273768517 0133074676
2012027317
Marketing research
HF5415.2 / .B779 2014
658.8/3
Marketing research / Alvin C. Burns, Ronald F. Bush, Nilanjana Sinha - 7th ed. - Boston : Pearson, c2014. - 487 p. : col. ill. ; 26 cm.
"International Edition" - Cover page.
Includes bibliographic references and index.
9780273768517 0133074676
2012027317
Marketing research
HF5415.2 / .B779 2014
658.8/3