Armstrong, Gary.
Marketing : an introduction / Gary Armstrong ... [et al.]. - 2nd ed. - Harlow : Pearson, c2012. - xxxi, 603 p. : ill. ; 27 cm.
Formerly CIP.
Includes bibliographical references and index.
9780273762607 (pbk.) £42.99 0273762605 (pbk.) £42.99
GBB233318 bnb
Marketing--Textbooks.
658.8
Marketing : an introduction / Gary Armstrong ... [et al.]. - 2nd ed. - Harlow : Pearson, c2012. - xxxi, 603 p. : ill. ; 27 cm.
Formerly CIP.
Includes bibliographical references and index.
9780273762607 (pbk.) £42.99 0273762605 (pbk.) £42.99
GBB233318 bnb
Marketing--Textbooks.
658.8