Armstrong, Gary.

Marketing : an introduction / Gary Armstrong ... [et al.]. - 2nd ed. - Harlow : Pearson, c2012. - xxxi, 603 p. : ill. ; 27 cm.

Formerly CIP.

Includes bibliographical references and index.

9780273762607 (pbk.) £42.99 0273762605 (pbk.) £42.99

GBB233318 bnb


Marketing--Textbooks.

658.8

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