Keller, Kevin Lane, 1956-
Strategic brand management : a European perspective / Kevin Lane Keller, Tony Apéria, Mats Georgson. - 2nd ed. - Harlow : Financial Times Prentice Hall, 2012. - xxv, 940 p. : ill. ; 25 cm.
Formerly CIP.
Includes bibliographical references and index.
9780273737872 (pbk.) : £44.99 0273737872 (pbk.) : £44.99
2011026834
GBB120996 bnb
Brand name products--Management.
Brand name products--Management.--Europe
HD69.B7 / K449 2012
658.827
Strategic brand management : a European perspective / Kevin Lane Keller, Tony Apéria, Mats Georgson. - 2nd ed. - Harlow : Financial Times Prentice Hall, 2012. - xxv, 940 p. : ill. ; 25 cm.
Formerly CIP.
Includes bibliographical references and index.
9780273737872 (pbk.) : £44.99 0273737872 (pbk.) : £44.99
2011026834
GBB120996 bnb
Brand name products--Management.
Brand name products--Management.--Europe
HD69.B7 / K449 2012
658.827