Stokes, Jane C.

How to do media and cultural studies Jane Stokes - 2nd ed. - Los Angeles, Calif. : SAGE, c2013. - xvi, 247 p : ill ; 24 cm.

Previous ed.: 2003.



Thinking, theory and practice. How do we know anything about anything? -- Why do we do media and cultural studies? -- Methods of analysis. Getting started -- Researching industries: studying the institutions and producers of media and culture -- Researching texts: approaches to analysing media and cultural content -- Researching audiences: who uses media and culture? -- Presenting your work, getting finished.

The Second Edition of this student favourite takes readers step-by-step through the theories, processes and methods of each stage of research, from how to create a research question, design the project and write it up. It enables students to have a clear sense of how their work relates to broader scholarship and inspires understanding of why studying the media matters. Now 20% bigger, new features include Brand new chapters on the how and why of researching media and culture. All further case studies spotlighting the international media landscape Online readings showing you how methods get used in real research — essential new material on ethnography, digital content analysis, online surveys, and researching blogs.



9781849207867 9781849207867 (pbk.) 1849207860 (pbk.)

2011945433


Mass media--Research--Methodology
Culture--Research--Methodology

302.23072 ST HO

Powered by Koha