Drewniany, Bonnie L.
Creative strategy in advertising / Bonnie L. Drewniany, A. Jerome Jewler. - 11th ed. - Boston, MA : Wadsworth, c2014. - xviii, 314 p. : ill. ; 26 cm.
Previous ed.: 2008.
Includes bibliographical references and index.
This book provides everything students need to be successful as advertising professionals in today's fast-changing media environment. Focusing on the idea that good advertising always starts with an understanding of people and an awareness of their needs, the text moves through the creative process step by step.
9781133307266
2012953302
Advertising copy.
Advertising layout and typography.
Advertising.
HF5825 / .J46 2014
659.132
Creative strategy in advertising / Bonnie L. Drewniany, A. Jerome Jewler. - 11th ed. - Boston, MA : Wadsworth, c2014. - xviii, 314 p. : ill. ; 26 cm.
Previous ed.: 2008.
Includes bibliographical references and index.
This book provides everything students need to be successful as advertising professionals in today's fast-changing media environment. Focusing on the idea that good advertising always starts with an understanding of people and an awareness of their needs, the text moves through the creative process step by step.
9781133307266
2012953302
Advertising copy.
Advertising layout and typography.
Advertising.
HF5825 / .J46 2014
659.132