Jobber, David, 1947-
Principles and practice of marketing / David Jobber and Fiona Ellis-Chadwick. - 7th ed. David Jobber and Fiona Ellis-Chadwick - Maidenhead : McGraw-Hill Higher Education, c2013. - xxxv, 885 p. : col. ill ; 26 cm.
Previous ed.: published as by David Jobber. 2010.
Includes bibliographical references and index.
This textbook on marketing includes information on branding, ethics and corporate social responsibility, relationship marketing, internet marketing, mobile, wireless and e-mail marketing and adverts to demonstrate marketing principles in practice.
9780077140007 £50.99 0077140001 (paperback)
GBB2B9226 bnb
Marketing.
Marketing--Europe--Case studies.
658.8
Principles and practice of marketing / David Jobber and Fiona Ellis-Chadwick. - 7th ed. David Jobber and Fiona Ellis-Chadwick - Maidenhead : McGraw-Hill Higher Education, c2013. - xxxv, 885 p. : col. ill ; 26 cm.
Previous ed.: published as by David Jobber. 2010.
Includes bibliographical references and index.
This textbook on marketing includes information on branding, ethics and corporate social responsibility, relationship marketing, internet marketing, mobile, wireless and e-mail marketing and adverts to demonstrate marketing principles in practice.
9780077140007 £50.99 0077140001 (paperback)
GBB2B9226 bnb
Marketing.
Marketing--Europe--Case studies.
658.8