Bowbrick, Peter
The economics of quality, grades, and brands Peter Bowbrick - London ; New York : Routledge, 2014. - xvii, 343 p. : ill. ; 23 cm.
Includes bibliographical references (p. [323]-331) and indexes.
This text argues that quality is critical in competition; is too important to leave to chance; and that there is a need for a guiding quality theory. Treating quality as a serious economic factor is the reason, it claims, for the success of the high-quality, well-priced Japanese products.
0415078482 0415078474 (pbk.)
91041640
Quality of products
Commercial products--Standards
Brand choice
Consumers' preferences
HF5415.157 / .B69 1992
658.5/62
The economics of quality, grades, and brands Peter Bowbrick - London ; New York : Routledge, 2014. - xvii, 343 p. : ill. ; 23 cm.
Includes bibliographical references (p. [323]-331) and indexes.
This text argues that quality is critical in competition; is too important to leave to chance; and that there is a need for a guiding quality theory. Treating quality as a serious economic factor is the reason, it claims, for the success of the high-quality, well-priced Japanese products.
0415078482 0415078474 (pbk.)
91041640
Quality of products
Commercial products--Standards
Brand choice
Consumers' preferences
HF5415.157 / .B69 1992
658.5/62