Fisk, Peter
Marketing genius Peter Fisk - Chichester, West Sussex : Capstone, 2012. - viii, 490 p. : ill. ; 18 cm.
Includes index.
Complexity -- Expectations -- Genius -- Strategy -- Brands -- Customers -- Innovation -- Propositions -- Experiences -- Connections -- Relationships -- Performance -- Marketers -- Leadership -- Futures -- Genius lab -- Genius catalysts -- Genius source -- Recharge.
The little black book of marketing is here. Marketing guru Peter Fisk's inspirational manual of marketing shows you how to inject marketing genius into your business to stand out from the crowd and deliver exceptional results.
9781841126814
2006296395
GBA559319 bnb
Marketing--Management
Marketing
Management
HF5415.13 / .F585 2006
658.802
Marketing genius Peter Fisk - Chichester, West Sussex : Capstone, 2012. - viii, 490 p. : ill. ; 18 cm.
Includes index.
Complexity -- Expectations -- Genius -- Strategy -- Brands -- Customers -- Innovation -- Propositions -- Experiences -- Connections -- Relationships -- Performance -- Marketers -- Leadership -- Futures -- Genius lab -- Genius catalysts -- Genius source -- Recharge.
The little black book of marketing is here. Marketing guru Peter Fisk's inspirational manual of marketing shows you how to inject marketing genius into your business to stand out from the crowd and deliver exceptional results.
9781841126814
2006296395
GBA559319 bnb
Marketing--Management
Marketing
Management
HF5415.13 / .F585 2006
658.802