Kotler, Philip, 1931-
Marketing management Philip Kotler and Kevin Lane Keller - 15th ed., global ed. - Upper Saddle River, NJ. : Pearson Prentice Hall, c2016. - 714 p. ;118 various pages : col. ill. ; 28 cm.
Includes bibliographical references and index.
9781292092621
Marketing--Management
658.8 KO MA
Marketing management Philip Kotler and Kevin Lane Keller - 15th ed., global ed. - Upper Saddle River, NJ. : Pearson Prentice Hall, c2016. - 714 p. ;118 various pages : col. ill. ; 28 cm.
Includes bibliographical references and index.
9781292092621
Marketing--Management
658.8 KO MA