Saunders, Mark, 1959-
Research methods for business students Mark Saunders, Philip Lewis, Adrian Thornhill - 7th ed. - New York : Pearson Education, 2015. - xxv, 741 p. : ill. ; 28 cm.
Revised edition of Research methods for business students, 2012.
Preface -- Contributors -- Publisher's acknowledgements -- Business and management research, reflective diaries and the purpose of this book -- Formulating and clarifying the research topic -- Critically reviewing the literature -- Understanding research philosophies and approaches to reasoning -- Formulating the research design -- Negotiating access and research ethics -- Selecting samples -- Using secondary data -- Collecting primary data through observation -- Collecting primary data using semi-structured, in-depth and group interviews -- Collecting primary data using questionnaires -- Analysing quantitative data -- Analysing qualitative data -- Writing and presenting your project report -- Bibliography -- Appendices -- Glossary -- Index.
9781292016627 1292016620
2015019451
Business--Research
Business--Research--Data processing
650.072 SA RE
Research methods for business students Mark Saunders, Philip Lewis, Adrian Thornhill - 7th ed. - New York : Pearson Education, 2015. - xxv, 741 p. : ill. ; 28 cm.
Revised edition of Research methods for business students, 2012.
Preface -- Contributors -- Publisher's acknowledgements -- Business and management research, reflective diaries and the purpose of this book -- Formulating and clarifying the research topic -- Critically reviewing the literature -- Understanding research philosophies and approaches to reasoning -- Formulating the research design -- Negotiating access and research ethics -- Selecting samples -- Using secondary data -- Collecting primary data through observation -- Collecting primary data using semi-structured, in-depth and group interviews -- Collecting primary data using questionnaires -- Analysing quantitative data -- Analysing qualitative data -- Writing and presenting your project report -- Bibliography -- Appendices -- Glossary -- Index.
9781292016627 1292016620
2015019451
Business--Research
Business--Research--Data processing
650.072 SA RE