Giansante, Gianluca

Online political communication : how to use the web to build consensus and boost participation / Gianluca Giansante - Cham : Springer, c2015. - xv, 188 p. : ill. ; 23 cm.

Foreword -- 1 Introduction -- 2 How Politics Change on the Web -- 3 Building an Online Communication Strategy -- 4 Online Communication Tools -- 5 Producing Content That Creates Participation and Consensus.

This book provides research findings and practical information on online communication strategies in politics. Based on communication research and real-world political-campaign experience, the author examines how to use the Web and social media to create public visibility, build trust and consensus and boost political participation. It offers a useful guide for practitioners working in the political arena, as well as for those managing communication projects in institutions or companies.


Communication in politics
Internet--Political aspects
Internet--Social aspects
Internet in public administration

320.014 GI ON

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