Zikmund, William G.
Essentials of marketing research / William G. Zikmund. - 2nd ed. - Mason, Ohio : Thomson, 2002. - p. cm.
Includes index.
0324182570
2002069599
Marketing research.
HF5415.2 / .Z537 2002
658.8/3
Essentials of marketing research / William G. Zikmund. - 2nd ed. - Mason, Ohio : Thomson, 2002. - p. cm.
Includes index.
0324182570
2002069599
Marketing research.
HF5415.2 / .Z537 2002
658.8/3