Bessant, John

Innovation and entrepreneurship John Bessant and Joseph Tidd - 3rd ed. - Hoboken, New Jersey : Wiley, c2015. - xviii, 524 p. ; ill. : 24 cm.



The innovation imperative -- Social entrepreneurship and innovation -- Globalisation, development and sustainability -- Individual and organisational characteristics -- Sources of innovation -- Searching for opportunities -- Building the case -- Exploiting networks -- Developing new products and services -- Creating new ventures -- Exploiting knowledge and intellectual property -- Creating value and growing ventures -- Learning to manage innovation.

"Developed specifically for undergraduate students, Innovation and Entrepreneurship is an accessible, introductory text written primarily for those studying business and management but also engineering and science degrees with management courses.The book features contemporary applications such as services (public and private), innovation for sustainability, social entrepreneurship, innovation for development, and creating and capturing value from innovation and entrepreneurship. In this second edition the authors develop an explicit process model of entrepreneurship with clearer links between innovation and entrepreneurship"--Provided by publisher.



9781118993095 0470711442

2010054182


Creative ability in business
Entrepreneurship

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