UOWD Library

Normal view MARC view ISBD view

Kotler, Philip.

Social marketing : strategies for changing public behavior / Philip Kotler, Eduardo L. Roberto. - New York : London : Free Press ; Collier Macmillan, c1989. - xii, 401 p. : ill ; 25 cm.

Includes bibliographical references (p. 371-389).

ISBN: 0029184614 : $29.95

LCCN: 89045735

Subjects--Topical Terms:
Social marketing.
Behavior modification.

LC Class. No.: HF5415.122 / .K68 1989

Dewey Class. No.: 658.8