McDougall, Julian
Media studies : the basics Julian McDougall - New York, NY : Routledge, c2012. - 211 p. ; 20 cm. - The basics . - Basics (Routledge (Firm)) .
Studying media -- Reading media -- Powerful media -- Global media -- Changing media -- Making media.
There have been seismic shifts in what constitutes (the) media in recent years with technological advances ushering in whole new categories of producers, consumers and modes of delivery. This has been reflected in the way media is studied with new theories, concepts and practices coming to the fore. Media Studies: The Basics is the ideal guide to this changing landscape and addresses core questions including: Who, or what, is the media? What are the key terms and concepts used in analyzing media? Where have been the impacts of the globalization of media? How, and by whom, is media made in the 21st century? Featuring contemporary case studies from around the world, a glossary and suggestions for further reading, this is the ideal introduction to media studies today.
9780415681254 9780415681261 041568126X 0415681251 9780203119549 0203119541
2011045288
Mass media
302.23 MC ME
Media studies : the basics Julian McDougall - New York, NY : Routledge, c2012. - 211 p. ; 20 cm. - The basics . - Basics (Routledge (Firm)) .
Studying media -- Reading media -- Powerful media -- Global media -- Changing media -- Making media.
There have been seismic shifts in what constitutes (the) media in recent years with technological advances ushering in whole new categories of producers, consumers and modes of delivery. This has been reflected in the way media is studied with new theories, concepts and practices coming to the fore. Media Studies: The Basics is the ideal guide to this changing landscape and addresses core questions including: Who, or what, is the media? What are the key terms and concepts used in analyzing media? Where have been the impacts of the globalization of media? How, and by whom, is media made in the 21st century? Featuring contemporary case studies from around the world, a glossary and suggestions for further reading, this is the ideal introduction to media studies today.
9780415681254 9780415681261 041568126X 0415681251 9780203119549 0203119541
2011045288
Mass media
302.23 MC ME