Thompson, Arthur A.

Crafting and executing strategy : the quest for competitive advantage : concepts and cases Arthur A. Thompson ... [et al.] - 2nd ed. - London : McGraw-Hill, c2017. - xlv, 622 p. : col. ill. ; 27 cm.

This new edition of Crafting and Executing Strategy continues to provide a valuable resource for European readers while embracing new and updated core concepts and critical theories in strategy. Throughout the text, you will find a range of examples that illustrate how the strategy works in the real world and encourage the practical application of learning. Complementing the chapters is a section of new cases providing an in-depth analysis of the challenges of strategic management at a range of companies.



9780077175153


Strategic planning
Strategic planning--Case studies

658.4012 TH CR

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