Baack, Daniel W.
International marketing Daniel W. Baack, Barbara Czarnecka & Donald Baack - 2nd ed. - London : Sage, c2019. - xxxix, 632 p. : maps, col. ill. ; 27 cm.
Now in its second edition, International Marketing continues to provide its trademark integrated approach that explores marketing concepts in depth within a truly international context.
The authors discuss five key factors that impact any international marketing venture – culture, language, political/legal systems, economic systems, and technological differences – in relation to the core marketing concepts of markets, products, pricing, distribution (place), and promotion.
The book also covers sustainability and bottom-of-the-pyramid issues within each chapter with rich illustrations and examples from both multinational companies and smaller local concerns.
9781506389226
2018941471
International Marketing
Marketing
658.848 BA IN
International marketing Daniel W. Baack, Barbara Czarnecka & Donald Baack - 2nd ed. - London : Sage, c2019. - xxxix, 632 p. : maps, col. ill. ; 27 cm.
Now in its second edition, International Marketing continues to provide its trademark integrated approach that explores marketing concepts in depth within a truly international context.
The authors discuss five key factors that impact any international marketing venture – culture, language, political/legal systems, economic systems, and technological differences – in relation to the core marketing concepts of markets, products, pricing, distribution (place), and promotion.
The book also covers sustainability and bottom-of-the-pyramid issues within each chapter with rich illustrations and examples from both multinational companies and smaller local concerns.
9781506389226
2018941471
International Marketing
Marketing
658.848 BA IN