Moriarty, Sandra

Advertising & IMC : principles & practice Advertising and IMC Sandra Moriarty, Nancy Mitchell, Charles Wood, William Wells - 11th ed. Global edition. - Harlow : Pearson, c2019. - 664 p. : ill. ; 28 cm.

Includes Internet access. Includes ebook access. Previous edition: 2015.



9781292262062 1292262060


Advertising
Communication in marketing

659.1 MO AD

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