Smith, Brian D. 1961-
Creating market insight : how firms create value from market understanding / Brian D Smith, Paul G. Raspin. - Chichester, England ; Hoboken, NJ : John Wiley & Sons, c2008. - ix, 318 p. : ill ; 24 cm.
Includes bibliographical references (p. [303]-307) and indexes.
9780470986530 (cloth) 0470986530 (cloth)
2008001326
Marketing--Management.
Marketing--Planning.
Problem solving.
Organizational effectiveness.
HF5415.13 / .S594 2008
658.8/02
Creating market insight : how firms create value from market understanding / Brian D Smith, Paul G. Raspin. - Chichester, England ; Hoboken, NJ : John Wiley & Sons, c2008. - ix, 318 p. : ill ; 24 cm.
Includes bibliographical references (p. [303]-307) and indexes.
9780470986530 (cloth) 0470986530 (cloth)
2008001326
Marketing--Management.
Marketing--Planning.
Problem solving.
Organizational effectiveness.
HF5415.13 / .S594 2008
658.8/02