Moss, Gloria.

Gender, design and marketing : how gender drives our perception of design and marketing / Gloria Moss. - Farnham, Surrey ; Burlington, VT : Gower, c2009. - xx, 245 p. : ill ; 25 cm.

Includes bibliographical references (p. [209]-235) and index.

9780566087868 (alk. paper) 0566087863 (alk. paper)

2008009812


Consumer behavior.
Marketing--Sex differences.
Commercial art--Sex differences.

HF5415.32 / .M675 2009

658.8/342 658.802

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