Moss, Gloria.
Gender, design and marketing : how gender drives our perception of design and marketing / Gloria Moss. - Farnham, Surrey ; Burlington, VT : Gower, c2009. - xx, 245 p. : ill ; 25 cm.
Includes bibliographical references (p. [209]-235) and index.
9780566087868 (alk. paper) 0566087863 (alk. paper)
2008009812
Consumer behavior.
Marketing--Sex differences.
Commercial art--Sex differences.
HF5415.32 / .M675 2009
658.8/342 658.802
Gender, design and marketing : how gender drives our perception of design and marketing / Gloria Moss. - Farnham, Surrey ; Burlington, VT : Gower, c2009. - xx, 245 p. : ill ; 25 cm.
Includes bibliographical references (p. [209]-235) and index.
9780566087868 (alk. paper) 0566087863 (alk. paper)
2008009812
Consumer behavior.
Marketing--Sex differences.
Commercial art--Sex differences.
HF5415.32 / .M675 2009
658.8/342 658.802