Lindquist, Jay D.

Shopper, buyer, and consumer behavior : theory, marketing applications and public policy implications / [Jay D. Lindquist, M. Joseph Sirgy]. - 4th ed. - Cincinnati, OH : Atomic Dog/Cengage Learning, c2009. - 1 v. (various pagings) : ill ; 28 cm.

Includes bibliographical references and index.

9781426637018 (pbk.) 1426637012 (pbk.)

2007936429


Consumer behavior.

HF5415.32 / .L555 2009

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