Lindquist, Jay D.
Shopper, buyer, and consumer behavior : theory, marketing applications and public policy implications / [Jay D. Lindquist, M. Joseph Sirgy]. - 4th ed. - Cincinnati, OH : Atomic Dog/Cengage Learning, c2009. - 1 v. (various pagings) : ill ; 28 cm.
Includes bibliographical references and index.
9781426637018 (pbk.) 1426637012 (pbk.)
2007936429
Consumer behavior.
HF5415.32 / .L555 2009
Shopper, buyer, and consumer behavior : theory, marketing applications and public policy implications / [Jay D. Lindquist, M. Joseph Sirgy]. - 4th ed. - Cincinnati, OH : Atomic Dog/Cengage Learning, c2009. - 1 v. (various pagings) : ill ; 28 cm.
Includes bibliographical references and index.
9781426637018 (pbk.) 1426637012 (pbk.)
2007936429
Consumer behavior.
HF5415.32 / .L555 2009