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Lindemann, Jan.

The economy of brands / Jan Lindemann. - Basingstoke ; New York : Palgrave Macmillan, c2010. - ix, 184 p. : ill ; 24 cm.

Includes bibliographical references (p. 174-179) and index.

ISBN: 9780230232501 (hbk.) 0230232507 (hbk.)

LCCN: 2010281483

Nat. Bib. No.: GBA9B5503 bnb

Nat. Bib. Agency Control No.: 015432735 Uk

Subjects--Topical Terms:
Brand name products.
Product management.
Branding (Marketing)

LC Class. No.: HD69.B7 / .L546 2010

Dewey Class. No.: 658.5038