Dacko, Scott G.
The advanced dictionary of marketing : putting theory to use / Scott G. Dacko. - Oxford ; New York : Oxford University Press, 2008. - lviii, 601 p ; 23 cm.
Includes bibliographical references.
9780199286003 (pbk.) 0199286000 (pbk.) 9780199285990 (hbk.) 0199285993 (hbk.)
2007028402
Marketing--Dictionaries.
HF5412 / .D33 2008
658.8003
The advanced dictionary of marketing : putting theory to use / Scott G. Dacko. - Oxford ; New York : Oxford University Press, 2008. - lviii, 601 p ; 23 cm.
Includes bibliographical references.
9780199286003 (pbk.) 0199286000 (pbk.) 9780199285990 (hbk.) 0199285993 (hbk.)
2007028402
Marketing--Dictionaries.
HF5412 / .D33 2008
658.8003