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Grönroos, Christian, 1947-

Service management and marketing : a customer relationship management approach / Christian Grönroos. - 2nd ed. - Chichester ; New York : Wiley, c2000. - x, 394 p. : ill ; 25 cm.

Includes bibliographical references and index.



ISBN: 0471720348 (alk. paper)

LCCN: 00032093

Subjects--Topical Terms:
Service industries--Marketing.
Customer services.

LC Class. No.: HD9980.5 / .G776 2000

Dewey Class. No.: 658.8