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Brassington, Frances.

Principles of marketing / Frances Brassington, Stephen Pettitt. - 3rd ed. - Harlow, England ; New York : FT/Prentice Hall, 2003. - xxiv, 1136 p. : col. ill ; 27 cm.

Includes bibliographical references and index.

ISBN: 0273657917 (pbk.)

LCCN: 2004271912

Subjects--Topical Terms:
Marketing.

LC Class. No.: HF5415 / .B634 2003

Dewey Class. No.: 658.8