Bernstein, Joanne Scheff, 1945-
Arts marketing insights : the dynamics of building and retaining performing arts audiences / Joanne Scheff Bernstein ; foreword by Philip Kotler. - 1st ed. - San Francisco : Jossey-Bass, c2007. - xx, 294 p ; 24 cm.
Includes bibliographical references (p. 267-280) and index.
9780787978440 (hbk.) 0787978442 (hbk.)
2006029093
GBA676320 bnb
013547064 Uk
Performing arts--Marketing.
PN1590.M27 / B47 2007
791.069/8
Arts marketing insights : the dynamics of building and retaining performing arts audiences / Joanne Scheff Bernstein ; foreword by Philip Kotler. - 1st ed. - San Francisco : Jossey-Bass, c2007. - xx, 294 p ; 24 cm.
Includes bibliographical references (p. 267-280) and index.
9780787978440 (hbk.) 0787978442 (hbk.)
2006029093
GBA676320 bnb
013547064 Uk
Performing arts--Marketing.
PN1590.M27 / B47 2007
791.069/8