Brinckerhoff, Peter C., 1952-
Mission-based marketing : positioning your not-for-profit in an increasingly competitive world / Peter C. Brinckerhoff. - 3rd ed. - Hoboken, N.J. : John Wiley & Sons, c2010. - xiii, 242 p. : ill ; 24 cm.
Includes bibliographical references and index.
"Mission-Based Marketing is a direct, practical guide that shows how you can lead your not-for-profit to success in a more competitive world. This book provides the knowledge and skills to build a market-driven organization that holds onto its core values, does a better job of providing mission, and successfully competes for funding, clients, referral sources, staff, and board members. This third edition of the widely respected Mission-Based Management® Series outlines a not-for-profit organization's plan for financial success. New material will focus on nonprofit websites, social networking and new methods of communication, advances in technology, customer service in today's world, and the effects of marketing on fundraising."--
9780470602188 047060218X
2010013514
GBB075287 bnb
015583437 Uk
Nonprofit organizations--Marketing.
HF5415 / .B667 2010
658.8
Mission-based marketing : positioning your not-for-profit in an increasingly competitive world / Peter C. Brinckerhoff. - 3rd ed. - Hoboken, N.J. : John Wiley & Sons, c2010. - xiii, 242 p. : ill ; 24 cm.
Includes bibliographical references and index.
"Mission-Based Marketing is a direct, practical guide that shows how you can lead your not-for-profit to success in a more competitive world. This book provides the knowledge and skills to build a market-driven organization that holds onto its core values, does a better job of providing mission, and successfully competes for funding, clients, referral sources, staff, and board members. This third edition of the widely respected Mission-Based Management® Series outlines a not-for-profit organization's plan for financial success. New material will focus on nonprofit websites, social networking and new methods of communication, advances in technology, customer service in today's world, and the effects of marketing on fundraising."--
9780470602188 047060218X
2010013514
GBB075287 bnb
015583437 Uk
Nonprofit organizations--Marketing.
HF5415 / .B667 2010
658.8