Lehmann, Donald R.
Analysis for marketing planning / Donald R. Lehmann, Russell S. Winer. - 3rd ed. - Burr Ridge, Illinois : Irwin, 1994. - x,198 p.
Includes index.
0256122768
Marketing--Management.--United States
Analysis for marketing planning / Donald R. Lehmann, Russell S. Winer. - 3rd ed. - Burr Ridge, Illinois : Irwin, 1994. - x,198 p.
Includes index.
0256122768
Marketing--Management.--United States