Bateson, John E.G.
Managing services marketing : text and readings. - 3rd ed. - Fort Worth : Dryden Press, 1995. - Book.
0030986664
Marketing management.
Service industries--Marketing.
Managing services marketing : text and readings. - 3rd ed. - Fort Worth : Dryden Press, 1995. - Book.
0030986664
Marketing management.
Service industries--Marketing.