Zikmund, William G.
Marketing / William G. Zikmund, Michael d'Amico. - 6th ed. - Cincinnati, Ohio : South-Western College, 1999. - xxix,701 p. : + CD-Rom ;.
Includes bibliographical references and index. + CD-Rom.
0538882158
Marketing.
Marketing / William G. Zikmund, Michael d'Amico. - 6th ed. - Cincinnati, Ohio : South-Western College, 1999. - xxix,701 p. : + CD-Rom ;.
Includes bibliographical references and index. + CD-Rom.
0538882158
Marketing.