UOWD Library

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Reed, Peter, 1944-

Marketing : planning and strategy / Peter Reed. - 2nd ed. - Sydney : Harcourt, 1997. - viii, 359 p. ; 23 cm.

Includes index.



ISBN: 0729533182 AUD$61.49

Publisher. No.: Co-op Bookshop

Subjects--Topical Terms:
Marketing--Management.