| 000 -LEADER |
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| fixed length control field |
01278cam a2200301u 4500 |
| PHYSICAL DESCRIPTION FIXED FIELD--GENERAL INFORMATION |
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ta |
| FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
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020302s2004 ||||||||||||||||||||eng|u |
| INTERNATIONAL STANDARD BOOK NUMBER |
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| International Standard Book Number |
0074713493 |
| Terms of availability |
AUD$91.36 |
| PUBLISHER NUMBER |
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| Source |
Co-op Bookshop |
| DATE AND TIME OF LATEST TRANSACTION |
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| control field |
20170126094602.0 |
| CONTROL NUMBER |
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| control field |
28419 |
| CONTROL NUMBER IDENTIFIER |
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| control field |
UOWD |
| MAIN ENTRY--PERSONAL NAME |
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| Personal name |
Neal, Cathy M. |
| TITLE STATEMENT |
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| Title |
Consumer behaviour : |
| Remainder of title |
implications for marketing strategy |
| Statement of responsibility, etc |
Cathy Neal, Pascale Quester, Del Hawkins |
| EDITION STATEMENT |
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| Edition statement |
4th ed. |
| PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) |
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| Place of publication, distribution, etc |
North Ryde : |
| Name of publisher, distributor, etc |
McGraw-Hill, |
| Date of publication, distribution, etc |
2004. |
| PHYSICAL DESCRIPTION |
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| Extent |
xxxiii, 668 p. : ; |
| Dimensions |
26 cm. : |
| Other physical details |
ill. ;. |
| GENERAL NOTE |
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| General note |
Includes index. Includes bibliographical references and index. Revised and updated fourth edition with a greater focus on technology issues, with boxed examples covering e-consumer and globalisation issues. A new instructor's CD-ROM is also available. Author Neal from Queensland University of Technology, Qld, author Quester from University of Adelaide, SA. |
| STUDY PROGRAM INFORMATION NOTE |
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| Program name |
MARK217 MARK936 |
| SUBJECT ADDED ENTRY--TOPICAL TERM |
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| Topical term or geographic name as entry element |
Consumer behavior |
| Geographic subdivision |
Australia |
| SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name as entry element |
Market surveys |
| Geographic subdivision |
Australia |
| SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name as entry element |
Consumer behavior |
| Geographic subdivision |
Australia |
| Form subdivision |
Case studies |
| SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name as entry element |
Consumer behavior |
| Geographic subdivision |
New Zealand |
| SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name as entry element |
Market surveys |
| Geographic subdivision |
New Zealand |
| ADDED ENTRY--PERSONAL NAME |
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| Personal name |
Quester, Pascale Genevieve |
| ADDED ENTRY--PERSONAL NAME |
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| Personal name |
Hawkins, Del I. |
| ADDED ENTRY ELEMENTS (KOHA) |
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| Koha item type |
REGULAR |