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00748cam a2200241u 4500 |
PHYSICAL DESCRIPTION FIXED FIELD--GENERAL INFORMATION |
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ta |
FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
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060227s1999 ||||||||||||||||||||eng|u |
INTERNATIONAL STANDARD BOOK NUMBER |
International Standard Book Number |
0749429186 |
Terms of availability |
US$29.95 |
DATE AND TIME OF LATEST TRANSACTION |
control field |
20170126094628.0 |
CONTROL NUMBER |
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28719 |
CONTROL NUMBER IDENTIFIER |
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UOWD |
MAIN ENTRY--PERSONAL NAME |
Personal name |
Smith, Paul. |
TITLE STATEMENT |
Title |
Strategic marketing communications : |
Remainder of title |
new ways to build and integrate communications / |
Statement of responsibility, etc |
Paul Smith, Chris Berry and Alan Pulford. |
EDITION STATEMENT |
Edition statement |
rev. ed. |
PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) |
Place of publication, distribution, etc |
London : |
Name of publisher, distributor, etc |
Kogan Page, |
Date of publication, distribution, etc |
1999. |
PHYSICAL DESCRIPTION |
Extent |
xii, 300 p. : ; |
Dimensions |
24 cm. : |
Other physical details |
ill. ;. |
GENERAL NOTE |
General note |
Includes bibliographical references and index. |
SUBJECT ADDED ENTRY--TOPICAL TERM |
Topical term or geographic name as entry element |
Communication in marketing. |
SUBJECT ADDED ENTRY--TOPICAL TERM |
Topical term or geographic name as entry element |
Strategic planning. |
ADDED ENTRY--PERSONAL NAME |
Personal name |
Berry, Chris. |
ADDED ENTRY--PERSONAL NAME |
Personal name |
Pulford, Alan. |
ADDED ENTRY ELEMENTS (KOHA) |
Koha item type |
REGULAR |