Strategic marketing communications : (Record no. 10939)

000 -LEADER
fixed length control field 00748cam a2200241u 4500
PHYSICAL DESCRIPTION FIXED FIELD--GENERAL INFORMATION
fixed length control field ta
FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 060227s1999 ||||||||||||||||||||eng|u
INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 0749429186
Terms of availability US$29.95
DATE AND TIME OF LATEST TRANSACTION
control field 20170126094628.0
CONTROL NUMBER
control field 28719
CONTROL NUMBER IDENTIFIER
control field UOWD
MAIN ENTRY--PERSONAL NAME
Personal name Smith, Paul.
TITLE STATEMENT
Title Strategic marketing communications :
Remainder of title new ways to build and integrate communications /
Statement of responsibility, etc Paul Smith, Chris Berry and Alan Pulford.
EDITION STATEMENT
Edition statement rev. ed.
PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Place of publication, distribution, etc London :
Name of publisher, distributor, etc Kogan Page,
Date of publication, distribution, etc 1999.
PHYSICAL DESCRIPTION
Extent xii, 300 p. : ;
Dimensions 24 cm. :
Other physical details ill. ;.
GENERAL NOTE
General note Includes bibliographical references and index.
SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Communication in marketing.
SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Strategic planning.
ADDED ENTRY--PERSONAL NAME
Personal name Berry, Chris.
ADDED ENTRY--PERSONAL NAME
Personal name Pulford, Alan.
ADDED ENTRY ELEMENTS (KOHA)
Koha item type REGULAR
Holdings
Lost status Source of classification or shelving scheme Damaged status Not for loan Permanent Location Current Location Shelving location Date acquired Source of acquisition Total Checkouts Full call number Barcode Date last seen Date checked out Cost, replacement price Price effective from Koha item type
        University of Wollongong in Dubai University of Wollongong in Dubai MAIN 2006-02-27 AMAUS 1 658.802 SM ST T0026450 2018-08-30 2018-08-08 29.95 2017-01-26 REGULAR

Powered by Koha