| 000 -LEADER |
|---|
| fixed length control field |
00756cam a2200253u 4500 |
| PHYSICAL DESCRIPTION FIXED FIELD--GENERAL INFORMATION |
|---|
| fixed length control field |
ta |
| FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
|---|
| fixed length control field |
070723s2007 ||||||||||||||||||||eng|u |
| INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
9780071105941 |
| DATE AND TIME OF LATEST TRANSACTION |
|---|
| control field |
20170126094757.0 |
| CONTROL NUMBER |
|---|
| control field |
29716 |
| CONTROL NUMBER IDENTIFIER |
|---|
| control field |
UOWD |
| MAIN ENTRY--PERSONAL NAME |
|---|
| Personal name |
Cateora, Philip R. |
| TITLE STATEMENT |
|---|
| Title |
International marketing / |
| Statement of responsibility, etc |
Philip R. Cateora, John L. Graham. |
| EDITION STATEMENT |
|---|
| Edition statement |
13th int. ed. |
| PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) |
|---|
| Place of publication, distribution, etc |
Boston : |
| Name of publisher, distributor, etc |
McGraw-Hill/Irwin, |
| Date of publication, distribution, etc |
2007. |
| PHYSICAL DESCRIPTION |
|---|
| Extent |
xxxii, 702 p. : |
| Other physical details |
col. ill ; |
| Dimensions |
28 cm. |
| SERIES STATEMENT/ADDED ENTRY--TITLE |
|---|
| Title |
McGraw-Hill/Irwin series in marketing |
| GENERAL NOTE |
|---|
| General note |
Includes bibliographical references and indexes. |
| STUDY PROGRAM INFORMATION NOTE |
|---|
| Program name |
TBS982 MARK343 |
| SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name as entry element |
Export marketing. |
| SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name as entry element |
International business enterprises. |
| ADDED ENTRY--PERSONAL NAME |
|---|
| Personal name |
Graham, John L. |
| ADDED ENTRY ELEMENTS (KOHA) |
|---|
| Koha item type |
REGULAR |