000 -LEADER |
fixed length control field |
00976cam a2200241u 4500 |
PHYSICAL DESCRIPTION FIXED FIELD--GENERAL INFORMATION |
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ta |
FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
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071017s2007 ||||||||||||||||||||eng|u |
INTERNATIONAL STANDARD BOOK NUMBER |
International Standard Book Number |
9780750683869 |
DATE AND TIME OF LATEST TRANSACTION |
control field |
20170126094812.0 |
CONTROL NUMBER |
control field |
29850 |
CONTROL NUMBER IDENTIFIER |
control field |
UOWD |
MAIN ENTRY--PERSONAL NAME |
Personal name |
McDonald, Malcolm. |
TITLE STATEMENT |
Title |
Marketing plans : |
Remainder of title |
how to prepare them, how to use them / |
Statement of responsibility, etc |
Malcolm McDonald. |
EDITION STATEMENT |
Edition statement |
6th ed. |
PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) |
Place of publication, distribution, etc |
Oxford : |
Name of publisher, distributor, etc |
Butterworth-Heinemann, |
Date of publication, distribution, etc |
2007. |
PHYSICAL DESCRIPTION |
Extent |
xvii, 675 p. : |
Other physical details |
col. ill ; |
Dimensions |
25 cm. |
GENERAL NOTE |
General note |
Previous ed.: 2002. Includes index. |
SUMMARY, ETC. |
Summary, etc |
"This book is established as essential reading for all serious professional marketers and students of marketing, both undergraduates and those on professional courses of CIM and CAM. Above all it provides a practical, hands-on approach for implementing every single concept included in the text." --BOOK JACKET. |
STUDY PROGRAM INFORMATION NOTE |
Program name |
MARK344 MARK935 |
SUBJECT ADDED ENTRY--TOPICAL TERM |
Topical term or geographic name as entry element |
Marketing. |
SUBJECT ADDED ENTRY--TOPICAL TERM |
Topical term or geographic name as entry element |
Marketing |
General subdivision |
Planning. |
ADDED ENTRY ELEMENTS (KOHA) |
Koha item type |
REGULAR |