Marketing plans : (Record no. 11997)

000 -LEADER
fixed length control field 00976cam a2200241u 4500
PHYSICAL DESCRIPTION FIXED FIELD--GENERAL INFORMATION
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FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 071017s2007 ||||||||||||||||||||eng|u
INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9780750683869
DATE AND TIME OF LATEST TRANSACTION
control field 20170126094812.0
CONTROL NUMBER
control field 29850
CONTROL NUMBER IDENTIFIER
control field UOWD
MAIN ENTRY--PERSONAL NAME
Personal name McDonald, Malcolm.
TITLE STATEMENT
Title Marketing plans :
Remainder of title how to prepare them, how to use them /
Statement of responsibility, etc Malcolm McDonald.
EDITION STATEMENT
Edition statement 6th ed.
PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Place of publication, distribution, etc Oxford :
Name of publisher, distributor, etc Butterworth-Heinemann,
Date of publication, distribution, etc 2007.
PHYSICAL DESCRIPTION
Extent xvii, 675 p. :
Other physical details col. ill ;
Dimensions 25 cm.
GENERAL NOTE
General note Previous ed.: 2002. Includes index.
SUMMARY, ETC.
Summary, etc "This book is established as essential reading for all serious professional marketers and students of marketing, both undergraduates and those on professional courses of CIM and CAM. Above all it provides a practical, hands-on approach for implementing every single concept included in the text." --BOOK JACKET.
STUDY PROGRAM INFORMATION NOTE
Program name MARK344 MARK935
SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Marketing.
SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Marketing
General subdivision Planning.
ADDED ENTRY ELEMENTS (KOHA)
Koha item type REGULAR
Holdings
Lost status Source of classification or shelving scheme Damaged status Not for loan Permanent Location Current Location Shelving location Date acquired Source of acquisition Full call number Barcode Date last seen Cost, replacement price Price effective from Koha item type
        University of Wollongong in Dubai University of Wollongong in Dubai MAIN 2007-10-17 AMAUS 658.802 MC MA T0031363 2017-01-26 50.95 2017-01-26 REGULAR

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