| 000 -LEADER |
|---|
| fixed length control field |
00863cam a2200253u 4500 |
| PHYSICAL DESCRIPTION FIXED FIELD--GENERAL INFORMATION |
|---|
| fixed length control field |
ta |
| FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
|---|
| fixed length control field |
080224s2007 ||||||||||||||||||||eng|u |
| DATE AND TIME OF LATEST TRANSACTION |
|---|
| control field |
20170126094837.0 |
| CONTROL NUMBER |
|---|
| control field |
30134 |
| CONTROL NUMBER IDENTIFIER |
|---|
| control field |
UOWD |
| MAIN ENTRY--PERSONAL NAME |
|---|
| Personal name |
Sikdar, Arijit. |
| TITLE STATEMENT |
|---|
| Title |
Role played by distribution and communication strategies in the marketing of innovations / |
| Statement of responsibility, etc |
Arijit Sikdar, Prakash Vel. |
| PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) |
|---|
| Place of publication, distribution, etc |
Dubai : |
| Name of publisher, distributor, etc |
UOWD Research Committee, |
| Date of publication, distribution, etc |
2007. |
| PHYSICAL DESCRIPTION |
|---|
| Extent |
10 p. : |
| Other physical details |
ill ; |
| Dimensions |
30 cm. |
| SERIES STATEMENT/ADDED ENTRY--TITLE |
|---|
| Title |
Working paper series : Management, Marketing, Business |
| Volume number/sequential designation |
WP63/2007 |
| GENERAL NOTE |
|---|
| General note |
Includes bibliographical references. |
| SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name as entry element |
Innovation. |
| SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name as entry element |
Market access capability. |
| SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name as entry element |
Consumer mind space. |
| SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name as entry element |
Technological innovations |
| General subdivision |
Management. |
| SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name as entry element |
Intellectual contribution of UOWD academics. |
| ADDED ENTRY--PERSONAL NAME |
|---|
| Personal name |
Vel, Prakash. |
| ADDED ENTRY ELEMENTS (KOHA) |
|---|
| Koha item type |
REGULAR |